Jealous Boobs
Kalenji
When it comes to running gear, women tend to neglect their sports bras – it’s all about the shoes. In fact, if we were breasts, we’d be dead jealous. We’re not – but that’s the story we wanted to tell in this animated spot, in order to address a serious matter in a fun way.
AdAge’s Editor’s Pick.
Credits
Agency: Rosapark
Creative directors: Gilles Fichteberg & Jean-François Sacco
Art director: Nazgol Athari Nejad
Copywriter: Hélène Boudin
Director: Valentine Reinhardt (Mathematics)
